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exec talks (e-commerce podcast)

Epizoda podcastu exec talks (e-commerce podcast)

#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) –⁠⁠⁠⁠⁠⁠ Online winning strategies, good-enough service level, unique company culture

13. 11. 2024 · 1 h 23 min

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O epizodě

🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world's leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.

Main topics discussed:

Impact of e-commerce development on Decathlon's performance

General strategy

Customer experience focus, NPS measurement

E-commerce revenue share and growth strategies

Delivery times and methods, 365-day return policy

Marketplace: KPIs, features, future outlook

Mobile app: winning strategy, next steps

Competitors, good-enough service level

Purchasing behavior of Czech customers, EU regional differences

New concept of smaller stores

In-store digitalization, AI in CX

CDO’s responsibilities, online vs. offline sales

Centralization pros and cons

E-commerce platforms

Unique company culture

5 quick personal questions to conclude

✅ Všechny epizody najdete na https://exec.shopsys.cz/podcast

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Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈

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